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From strategy and influencer liaison to community and platform management
r a i n b o w r o s i e @
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To promote the DolceVita - the official watch of Royal Ascot 2021 and its new quick strap coloured strap, I created a concept that revolved around presenter Rosie Tapner matching her outfit to her watch strap. We wanted to create a fun and engaging campaign primarily for Instastories and TikTok.
Using the backdrop of Royal Ascot we shot a variety of content that asked the 1.3m Longines followers on Instagram to choose Rosie’s outfit and watch for the next day from a selection of colour’s matching the quick change straps. We followed the TikTok style outfit change challenge with the straps themselves and Rosies looks to add a fun fashion element to the campaign
c a s e s t u d y :
m a x
w h i t l o c k
As Official Partner of the Commonwealth Games Gold Coast 2018 , it was my role to find innovative ways of telling stories that highlight Longines connection with the events.
Creating a partnership with champion gymnast Max Whitlock fit perfectly, as not only was he competing at the Games, but gymnastics is a sport Longines has a long association.
Max took part in a video and photoshoot created for social media, which gained resulted in the highest performing post of the year for Longines.
s e a r c h f o r t h e
o l d e s t w a t c h
A Global project that generated key press as well as social media for Longines was our Search for the Oldest Watch competition. We promoted the competition using vintage Longines advertisements, and encouraged our followers to send us their vintage pieces, the prize being a trip to our Heritage Museum in Switzerland.
Via the campaign, paid and organic, we manged to gather 200 entries, the oldest of which was from 1868, a staggering 149 years old at the time!
From organics placements to paid partnerships, Ive been working with influencers since the word became a thing! I usually connect directly and build my own relationships, but also have a great VIP contact that I frequently collaborate with
