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From storyboard to production with contacts to bring concepts to life
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For Autumn Winter 2022, Stella McCartney Kids embarks on an uplifting journey from the ground up, with girls and boys venturing from the forest to outer space – making animal friends and celebrating Earth’s beauty along the way. The collection features positive statements, an energising palette and playful graphics, integrating prints and silhouettes inspired by ready-to-wear. It is crafted from 88% sustainable fabrics, an exceptional achievement considering its size and diversity.
Shot on location in the Linda McCartney allotment in Brixton, I worked on briefing, production and casting on this shoot .
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My first shoot for Stella McCartney, with photographer Nadine Ijewere on location in London.
Focussed importance of feminine energy using an all female cast, team and photographer, to create an intimate and friendly atmosphere on set. The imagery featured the SS22 and AW22 lingerie and swim collections from Stella McCartney,
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In the second video series I created for Longines Ecomm and social media, we worked with a broad range of talent to explore how they wore their watch as part of their job and everyday life. Featuring DJ Zara Martin, Milliner to HRH The Queen Rachel Trevor Morgan, digital creator Julia Lundin, Personal trainer James Middleton and actor Craig McGinlay, we shot on location at each of the talents work spaces.
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After the cancellation of almost all formal events that required a hat in the summer of 2020, I worked with esteemed milliner Rachel Trevor Morgan to add an extra element to her brand.
Creating a RTW line alongside Rachel’s couture business, named after her daughter Ella added not only another fashion element but also a brand new customer.
A range of berets and fedoras aimed at a 25-40, fashion market with a mid-range price point, enticed a fashion lead customer to have an entry level into the Rachel Trevor Morgan brand and continue to stimulate her business throughout the winter of 2020.
I worked on the overall concept with Rachel, as well as enlisting the help of model Rosie Tapner to be the brands face, and social media and PR execution
A first for Longines, I implemented the first multi platform locally created content series for use across social media and eCommerce. We asked four friends of Longines what elegance meant to them, for a video and photoshoot that would become social content, our website homepage as well as a landing page. Each influencer wore a different Longines watch that we could link to via all content for reach, engagement and web traffic.
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To appeal to wide range of consumers, from the racing fanatic, the Longines customer and the annual Ascot attendee, we worked on creating a video series that showed how all of these different areas get ready for Royal Ascot each summer. The first was a trip to Kingsclere, esteemed training yard where over 180 racehorses are trained. Next stop was to Ascot itself, completely empty and calm, showing the intricate detail required to get the course ready for 75k visitors. And finally, a group o friends enjoying the day at Ascot, wearing Longines watches. The group consisted of influencers with a Global reach of 8 million.
